Fashion Inside India’s Niche Fragrance Takeover Published 3 months ago on February 22, 2024 By A new crop of local perfume brands are reclaiming indigenous ingredients and reviving ancient fragrance-making techniques. But will that be enough to entice Indian consumers to swap international luxury perfumes for perfumes made at home? Related Topics: Up Next Zalando to Halt ‘Misleading’ Green Claims After EU Probe Don't Miss Inditex Expands Bargain Brand to Counter Shein Continue Reading Advertisement You may like