Fashion How Coach Used Data to Make Its Tabby Bag a Hit Published 1 month ago on March 31, 2024 By After the bag initially proved popular with Gen-Z consumers, the brand used a mix of hard numbers and qualitative data – including “shopalongs” with young customers – to make the most of its accessory’s viral moment. Related Topics: Up Next Innovation Won’t Save Department Stores. The Right Products Will. Don't Miss Calvin Klein, Levi’s and the Real Value of Marketing Continue Reading Advertisement You may like
