Food Grocery shoppers redefine value amid inflationary pressures Younger generations are the primary drivers of the changing value proposition. Published 12 months ago on June 5, 2023 By lifeadmin Younger generations are the primary drivers of the changing value proposition. Related Topics: Up Next Flavorchem launches flavor collection inspired by coffee trends Don't Miss Butterball, Darling explore poultry plant partnership lifeadmin Continue Reading Advertisement You may like