Fashion Does Under Armour Need Kevin Plank? Published 2 months ago on March 19, 2024 By When the American sportswear retailer announced the return of its controversial founder as CEO Wednesday, investors were perplexed. BoF unpacks why Plank may be back — and the challenges that lie ahead in his bid to transform its fortunes. Related Topics: Up Next Why Sisley Is Launching Its First New Brand Now Don't Miss What Would Happen if Fashion Were Taxed Like Cigarettes? Continue Reading Advertisement You may like