EntertainmentYouTube Creators Can Now Link Their Shopify Stores to...

YouTube Creators Can Now Link Their Shopify Stores to the Platform


- Advertisment -spot_imgspot_imgspot_imgspot_img

Under a new partnership, creators can display Shopify-listed products across their YouTube channels.


Illustration by Rafael Henrique/SOPA Images/LightRocket via GI

YouTube creators and merchants will now have the ability to link their Shopify stores to their YouTube channels via a newly announced partnership between the two platforms.

Revealed Tuesday (July 19) in a blog post by YouTube VP of Shopping Product David Katz, the partnership will allow creators to display their Shopify-listed products across their YouTube channels while benefitting from Shopify’s real-time inventory syncing “so that viewers are never disappointed to find a product out of stock,” Katz wrote. Additionally, creators can enable checkout directly from YouTube so users can purchase items without ever leaving the platform.

“Shopify is the commerce infrastructure of the internet, powering millions of independent businesses all over the world,” said Shopify VP of Product Kaz Nejatian in a statement. “We believe creators are the next generation of merchants, and YouTube has been a long-time leader in powering this new cohort of entrepreneurs. We’re excited to partner with YouTube, and help scale the creator economy into its next phase of growth.”

YouTube is just the latest streaming platform to integrate with Shopify, following previously-announced partnerships with TikTok in August and Spotify in October.

In the same blog, Katz also revealed YouTube’s plans to introduce a new shopping destination in the “Explore” tab that will feature “shoppable relevant content” for users in the U.S., Brazil and India, with more countries to roll out later this year. Additionally, the platform has unveiled new tools within YouTube Studio’s “Shopping” tab so that creators can manage how their products are tagged and appear across their channels. All eligible creators also now have access to live shopping features, including the ability to tag products to a live stream directly from the platform’s Live Control Room.

To link their Shopify store, creators can visit the “Shopping” tab in YouTube Studio or navigate here to learn more.

Daily newsletters straight to your inbox


Read More

Latest news

Mario Strikers: Battle League Version 1.1.1 Is Now Live, Here Are The Full Patch Notes

Update today by Liam Doolan 2 hours agoMario Strikers: Battle League has just received a new update. It bumps...

Nintendo Announces The Next N64 Game For Switch Online + Expansion Pack

Wave Race 64 makes a splash later this week by Liam Doolan 2 hours agoNintendo hasn't outlined the future...

Disney & Marvel Announce First Ever Games Showcase, Airing September 9th

Avatar, Lego Star Wars and more! by Liam Doolan 3 hours agoFollowing on from THQ Nordic's digital showcase last...

Fortnite’s Dragon Ball Crossover Trailer Appears To Have Leaked, Here’s A Look

This collab is over 9000! by Liam Doolan 3 hours agoUpdate : Well, it seems the official trailer for...
- Advertisement -spot_imgspot_imgspot_imgspot_img

Gamescom 2022: Everything You Need To Know

It's August, and that means that Geoff Keighley's Never-Ending Train Of Games is chugga-chuggin' into Cologne, Germany for the...

Nipsey Hussle Receives Star on Hollywood Walk of Fame: ‘He Lives Forever’

Revered rapper Nipsey Hussle was posthumously honored with the 2,729th star on the Hollywood Walk of Fame on what...

Must read

Rivian, Lucid rush to help buyers with existing EV tax credit before it expires

Luxury electric vehicle startups Rivian Automotive and Lucid Motors...

Aston Martin DBR22 concept car bows at Pebble Beach

Aston Martin is rolling out a concept car this...

VW, Mahindra deepen EV component cooperation

FRANKFURT -- Volkswagen Group and Mahindra and Mahindra will...
- Advertisement -spot_imgspot_imgspot_img

You might also likeRELATED
Recommended to you