Today PhotoVogue is proud to announce a momentous moment in our evolution. Through a partnership with Voice, a carbon neutral NFT platform, we are entering Web3 with our inaugural NFT Residency program. We chose our moment wisely, building a program that aligns with our mission to champion talent and influence visual literacy to help foster a more just, ethical and inclusive world. This Residency program and collection is an incredible opportunity to amplify the storytelling power of photography and empower diverse artists globally, nurturing their creativity in the digital space.
NFTs enable and guarantee the authentication of a digital asset – think digital property certificate – that records and tracks every change of ownership. The technology, made possible by blockchain, makes the works associated with it collectible. The result is that these new marketplaces allow for exclusive digital works not only to exist, but be discovered, bought and sold just like the gallery environment supports authenticated physical photographic works. NFTs can be viewed by anyone, but becoming an owner entails purchasing an original, authentic copy that ultimately supports its creator.
The NFT world is still in its infancy, but at its core, a successful NFT drop (release of a non-fungible token project) relies on the power of community. It’s for this reason that we at PhotoVogue think it’s important for us to explore this new world, bringing our artists along for the adventure.
The NFT space is built on the foundation of transparency, authenticity, inclusivity and equality. Blockchain technology allows transactions to take place directly between artists and collectors, removing the usual barriers of entry – such as geography and representation. If the goal of NFTs is to present equal opportunities for all, the vision is a creative community where artists can congregate and support each other.
We chose to work with Voice because we share a common focus, which is to empower emerging creators from underrepresented and marginalised communities. We have seen Voice’s commitment come to life in a series of successful NFT Residencies. The first included notable names in the art world as curators: Kimberly Drew, Misan Harriman, and more. The second is currently running with a diverse group of 40 creatives from around the world.
We look forward to announcing the artists from PhotoVogue’s community selected to participate in the program. The NFT Residency is a one-month virtual experience where Voice will help artists to successfully produce and sell their first NFT collection. Benefits to the artists have been informed by the experience of previous Residency participants, and include a $750 stipend, $750 worth of Voice platform credits to purchase NFTs, invitations to digital workshops and mentorship, and a 25% bonus on primary sales over the first month.