The hammer is back in action.
Most pundits believe Thor 4 will earn $140 million to $145 million for the weekend. Disney is being more cautious and saying $135 million to $145 million. Either way, that is ahead of the $122 million opening of Thor: Ragnarok.
The movie is also making a major push overseas, where it began rolling out midweek and earned $48.6 million through Friday from its first 42 markets.
The Disney and Marvel movie is a direct sequel to Thor: Ragnarok — both were directed by the maverick filmmaker Taika Waititi — and is the fourth entry in the Thor standalone franchise. It’s also the 29th entry in the Marvel Cinematic Universe empire of titles.
The superhero pic should score the third- or second-best opening of the pandemic era with $150 million or more domestically, and possibly north of $300 million globally. Last December, Spider-Man: No Way Home grossed $50 million in previews for a domestic start of $260 million (in recent days, the Sony and Marvel pic crossed $1.9 billion globally). And earlier this year, Doctor Strange in the Multiverse of Madness started off with $36 million in previews on its way to a domestic launch of $187.4 million.
Thor: Love and Thunder is expected to contribute to the summer box office boom.
Through July 4, 2022, domestic revenue clocked in at an estimated $3.9 billion, according to Comscore. That’s up nearly 250 percent from 2021, but down 32 percent from 2019. Summer revenue through July Fourth was $1.96 billion, up nearly 200 percent from the same period in 2021 and down only 15 percent from 2019.
The marquee is the most crowded it has been since COVID-19 struck. Minions: The Rise of Gru heads into its second weekend, while Top Gun: Maverick continues to fly high.
Among other titles fueling the rally is Marvel Studios’ Doctor Strange in the Multiverse of Madness, released in early May, which has crossed $950 million worldwide, while June’s Jurassic World Dominion stomped past $800 million globally over the Fourth of July holiday weekend.
July 8, 9 a.m. Updated with revised numbers.
This story was originally published on July 8, 2022, at 8:34 a.m.