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Saturday, May 21, 2022

Marketing

What is Omnichannel Marketing and Why is it Important for Small Businesses?

Omnichannel marketing is a business strategy that relies on several different types of content distributed across various media for the purposes of building brand awareness and driving revenue.Typically, small businesses are either unaware of omnichannel marketing or are reluctant...

Take an Email Marketing Course to Improve Your Small Business

If you buy something through our links, we may earn money from our affiliate partners. Learn more.Marketing and sales have continued improving over the years. In the past decade, digital infrastructure has grown significantly. Digital marketing has stepped in...

Online Marketing Courses to Take to Help Your Business

If you buy something through our links, we may earn money from our affiliate partners. Learn more.After having a product or developing a service comes the question of where and how to sell it. Marketing refers to the collection...

Why marketing operations leaders have become modernizers

Not long ago, marketing operations was the “clean-up-on-aisle-13” squad. But, as businesses digitized their customer experiences, marketing operations became strategic advisors to not only the CMO but also key cross-functional partners in product, IT, customer service, etc. MOps leaders...

Marketing Briefing: ‘Jingles just work’: Why marketers are tapping celebs like Doja Cat, Pusha T and Charlie Day for songs

If you follow Doja Cat on TikTok (or were scrolling your For You Page) you likely saw a post earlier this month where she let fans know she’d written a jingle for Taco Bell, ending the video with, “Shhh,...

Marketing Briefing: How InTandem, a growth marketing program for minority founders, is aiming to solve for inequality in the startup space

When it comes to marketing, some start-ups tend to focus on whatever channel that’s working for them at the moment, often to the point of becoming overly reliant on that one channel. This is certainly the case for...

Marketing Briefing: When it comes to NFTs, brands should prioritize utility over headlines since ‘consumers don’t care if brands participate’

Brands are all in on the NFT craze. In recent months, pitches for various NFT activities have ramped up at brands like Acura, Wrangler, Pepsi and others, as they look to use NFTs to get consumers’ attention. (In case...

Marketing videos are easier to navigate and more effective with VidTags

StackCommerce Books have chapters to make information easier to find. But video doesn’t offer that luxury. You either have to watch the whole thing or move the slider and hope you land on the part you’re looking for. Which is...

6 Key Marketing Strategies for Specialty Contractors

Most small specialty contractors have ‘bootstrapped’ themselves up in the industry, often learning their trade on the job before branching out on their own. That means they often tackle their own marketing programs. Consider these six ways to get...

WTF is marketing mix modeling?

More and more, success is tied to hard metrics like financial results. CMOs are having to show how various advertising and marketing tactics led someone to purchase their company’s product, as well as whether they drove softer metrics like...
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I Stayed At A 5-Star Boutique Hotel In Palm Springs —And To Be Honest, I Had The Time Of My Life

I went in skeptical, and ended up never wanting to leave. Hello people of the internet — and welcome! I am here today to talk to you about the desert. More specifically, a desert oasis in Southern California also referred to as Palm Springs. Kate Ballis / Getty Images/Image Source In case you aren't familiar,…
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