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Study finds Chinese youth playing less in wake of restrictions

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Niko Partners finds 54% of minors playing comply with last year’s tightened restrictions limiting minors to one hour a day, Friday through Sunday


Niko Partners’ new 2022 China Youth Gamers report reveals that after 2021’s gaming restrictions were implemented, 54% of China’s youth play games within the regulated hours.


The rule specifies that minors can play during Friday through Sunday (and public holidays) one hour a day between 8 pm and 9 pm.


Niko Partners found that 77% of minors are playing fewer hours per week, even if only 54% limit themselves to approved hours.

The report was based on surveys of 1,000 parents of minors and 250 teenagers. It also included a number of interviews with parents, teachers, and experts.


The market research and consulting firm said that 60% of Chinese youth played games during 2020. While 52% of the overall population engaged in the hobby that year.


Additionally, Niko Partners forecasted that 56% of the Chinese youth population will be playing games by the year 2026.

Stricter content regulations regarding video games followed the implementation of China’s 2021 limit on playtime.


During March, the Cyberspace Administration of China introduced a new proposal for rules further restricting access to online services in the country, including games.


In April, China ended its nine-month ban on game approvals.

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