Quality problems, recurring recalls continue to haunt Ford

Quality problems, recurring recalls continue to haunt Ford


- Advertisment -spot_imgspot_imgspot_imgspot_img

DETROIT — Ford Motor Co. is once again struggling with quality problems that are leading to recalls and driving up warranty costs. And that has top executives renewing a vow to fix the problem.

“These issues simply shouldn’t happen,” Kumar Galhotra, head of Ford Blue, the company’s traditional business in internal combustion engine vehicles, said at a BNP Paribus conference Thursday. “Fixing quality is our No. 1 priority as a company.”

Jim Farley has been promising to slash billions from warranty repair costs since he became CEO in October 2020 and the company made progress last year. But this year, it’s backsliding. Ford had to recall 100,000 hybrid models for a fire risk and stop delivering the popular Mach-E due to a defect that could cut power to the vehicle while in motion. Federal investigators are probing catastrophic engine failures on the hot-selling Bronco SUV.

“We continue to be hampered by recalls and customer satisfaction actions,” Farley told analysts Wednesday during a call to discuss Ford’s otherwise strong second quarter. “This affects our cost, but more importantly, it falls short on our most fundamental commitment to our customers.”

To get ahead of problems, Ford is more closely monitoring social media to see what customers are complaining about, Galhotra said. The automaker also hired a quality expert from researcher J.D. Power. And the company is beefing up engineering, manufacturing and supplier involvement. “We have more work to do in this space,” Farley said.

Read More

Latest news

Mario Strikers: Battle League Version 1.1.1 Is Now Live, Here Are The Full Patch Notes

Update today by Liam Doolan 2 hours agoMario Strikers: Battle League has just received a new update. It bumps...

Nintendo Announces The Next N64 Game For Switch Online + Expansion Pack

Wave Race 64 makes a splash later this week by Liam Doolan 2 hours agoNintendo hasn't outlined the future...

Disney & Marvel Announce First Ever Games Showcase, Airing September 9th

Avatar, Lego Star Wars and more! by Liam Doolan 3 hours agoFollowing on from THQ Nordic's digital showcase last...

Fortnite’s Dragon Ball Crossover Trailer Appears To Have Leaked, Here’s A Look

This collab is over 9000! by Liam Doolan 3 hours agoUpdate : Well, it seems the official trailer for...
- Advertisement -spot_imgspot_imgspot_imgspot_img

Gamescom 2022: Everything You Need To Know

It's August, and that means that Geoff Keighley's Never-Ending Train Of Games is chugga-chuggin' into Cologne, Germany for the...

Nipsey Hussle Receives Star on Hollywood Walk of Fame: ‘He Lives Forever’

Revered rapper Nipsey Hussle was posthumously honored with the 2,729th star on the Hollywood Walk of Fame on what...

Must read

Rivian, Lucid rush to help buyers with existing EV tax credit before it expires

Luxury electric vehicle startups Rivian Automotive and Lucid Motors...

Aston Martin DBR22 concept car bows at Pebble Beach

Aston Martin is rolling out a concept car this...

VW, Mahindra deepen EV component cooperation

FRANKFURT -- Volkswagen Group and Mahindra and Mahindra will...
- Advertisement -spot_imgspot_imgspot_img

You might also likeRELATED
Recommended to you