Meta is taking the unusual step of raising prices on its latest VR headset.
The company today announced that beginning next month, the Meta Quest 2 will carry a suggested retail price of $400 for the 128GB model and $500 for the 256GB version. Both represent a $100 mark-up over the current price.
Those who buy the headset at the higher price point before the end of the year will be able to download a copy of Beat Saber at no extra cost.
The company explained the hike by saying it has invested billions of dollars into VR to date, and is “making a change that will help us continue to invest for the long term and keep driving the VR industry forward with best-in-class hardware, action-packed games, and cutting-edge research on the path to truly next-gen devices.”
It also noted that the costs to manufacture and ship devices has risen.
Meta’s augmented and virtual reality division Reality Labs has posted operating losses of more than $20 billion since 2019, with a shortfall of $10.2 billion last year alone.
In an earnings call, Meta CFO Dave Whener said the company expects that loss “to increase meaningfully” in 2022.