Mattel hires Mike DeLaet as its new global head...

Mattel hires Mike DeLaet as its new global head of digital gaming

-

The long time games industry vet will lead the company’s efforts to ramp up its digital gaming product offerings

Mattel announced today that it’s hired Mike DeLaet as global head of digital gaming.

In his new role, he will oversee Mattel163, the company’s partnership with NetEase which focuses on publishing games based on Mattel’s intellectual property.

The publisher also said that he will be responsible for accelerating its digital gaming product offerings.

Throughout DeLaet’s over 20-year career in the games industry, he’s served in multiple positions such as publishing, management, and licensing.

Prior to his new position with Mattel, he was senior vice president of strategic partnerships at Scopely.

“As we ramp up our offerings through licensing partnerships, game tie-ins, and standalone releases, we are also looking to expand our own games across PC, console, mobile, and web-based platforms,” said Mattel’s President and COO Richard Dickson.

“We eagerly look forward to bringing Mike’s leadership to bear in this growing vertical for Mattel.”

Read More

Latest news

Will Smith’s ‘Emancipation’: What the Critics Are Saying

The review embargo for Antoine Fuqua’s much-talked about escaped slave drama Emancipation lifted on Wednesday evening and early critics’...

‘Emancipation’ Review: Will Smith Leads Antoine Fuqua’s Propulsive but Shallow Slave Drama

Lately, I’ve been examining my deep ambivalence toward slave movies — an attitude motivated by a suspicion of Hollywood’s...

Will Smith Returns to Red Carpet for ‘Emancipation’ Premiere: “Poetic Perfection” to Have a Movie Like This

Will Smith’s Emancipation press tour rolled through Los Angeles on Wednesday as the Oscar-winning actor turned up to support...

Zoe Saldaña Says She “Felt Artistically Stuck” While Working on Film Franchises for Past 10 Years

Zoe Saldaña is reflecting on the major tentpole projects that have helped define her career since the late 2000s....
- Advertisement -spot_img

Lionsgate Film, Distribution Chiefs Talk Possible Studio Business Spinoff, Starz Rebrand

Lionsgate hasn’t unveiled any megadeal, but top executives at the Hollywood studio talked up the benefits of potentially spinning...

50 Cent’s G-Unit Sneakers Rivaled Air Jordan At Their Peak, Says Reebok CEO

50 Cent’s G-Unit sneaker was such a cultural phenomenon that its success rivaled that of Air Jordan at its...

Must read

- Advertisement -spot_imgspot_imgspot_imgspot_img

You might also likeRELATED
Recommended to you