Girl Beer, Mom Water, and the Rise of Identity-Based Drinks​Courtney Iseman

By leaning into personality types, emerging beverage brands are trying to catch a vibe. 

​By leaning into personality types, emerging beverage brands are trying to catch a vibe. 

By leaning into personality types, emerging beverage brands are trying to catch a vibe. 

​By leaning into personality types, emerging beverage brands are trying to catch a vibe.