Out in the Hamptons this past Saturday, the children’s jingle “We all scream for ice cream” very well encapsulated the mood. That afternoon, Bella Hadid was handing out scoops at the Montauk institution John’s Drive-In. (It would also be accurate to point out that it wasn’t just children screaming for joy.) The reason for the supermodel-induced sugar rush? She was there to launch Kin Euphorics’ latest limited edition beverage launch, Summer of Love, in collaboration with Bumble. Her ice cream cones came with a side of Kin.
Later that day, the celebration continued, with a proper dinner party set at The Ranch in Montauk and cohosted by Kin Euphorics’ Jen Batchelor and Bumble’s chief brand officer Selby Drummond With DJ Ethan Thompson providing the soundtrack, guests like Noor Tagouri, Luna Blaise, Tyrell Hampton, and Maximilian Eicke partook in lawn games and a family-style BBQ dinner. All the while, partygoers sipped on Summer of Love, Kin’s first beverage developed in collaboration with another brand, which is a non-alcoholic rosé-inspired, botanical drink infused with adaptogens and nootropics.
“My heart is so full from today,” said Bella Hadid, Kin’s Co-Founder. “It always brings me so much joy to meet and connect with the Kin community.”