Aston Martin pivots to electric amid turmoil

Aston Martin pivots to electric amid turmoil

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Wood. Leather. Timeless styling. Brutal performance. And a brand image admired the world over thanks to the James Bond connection.

These are some of the strands of Aston Martin’s DNA. And so is another not so happy one: turmoil. Much has changed since last year’s report on Aston Martin’s future products.

Tobias Moers, Aston’s CEO for less than two years, departed in early May, his place taken by former Ferrari CEO Amedeo Felisa.

There were money troubles. The company posted a loss of $347 million for the first half of the year. But it’s getting a fresh injection of capital, about $800 million, to pay down old high-interest debt and invest in new, mostly electrified models.

Here is a look at what is on tap for Aston Martin through 2026.

Electric vehicle: Aston Martin says its first electric vehicle will be launched in 2025. But the British automaker has not said anything about the vehicle. Speculation in the press is that it could be a full-electric version of the Valhalla hybrid supercar or possibly a battery-powered version of the DB11 sports car.

DBX: Aston’s top-selling model globally — and first SUV — has added a higher-performance trim, the 707, which boosts power to 697 hp from 542 hp and boasts a 0-to-100-mph time of 7.4 seconds.

The twin-turbo V-8 is connected to a dual-clutch gearbox. The 707 has bigger, stronger brakes, a revised interior and a higher price tag. The 2023 707 is currently on sale. A plug-in hybrid model is in the works.

Vanquish: Speculation in enthusiast magazines has the redesign of the midengine sports car appearing late next year, possibly as a 2024 model.

Power is expected to be provided from a Mercedes-Benz V-8 and an electric motor for a further boost. The Vanquish is expected to be priced competitively with certain McLaren supercars.

Valhalla: Aston’s first V-8, midengine, plug-in hybrid supercar could debut next year, with the first deliveries coming in early 2024. It could have a pair of electric motors and a total horsepower rating over 800.

DB11: A freshening, likely late next year, will see a new interior with a touch screen and exterior cosmetic updates. Power from the Mercedes-Benz-derived engines is expected to increase.

DBS: A freshened version is expected to debut this year, with sales expected to start in the first half of next year. The interior will be new as well as the front fascia. More power is expected from the Mercedes-Benz V-12, currently rated at 715 hp.

Vantage: The V-8-powered coupe and roadster should see a bump in power for 2023, along with a revamped interior and a freshened front end. Sales are expected to start in the second half of next year for the freshened vehicle. A limited run of 333 V-12 models, also arriving then, is already sold out.

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