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Amazon Prime Day set to lift US online sales to $23.8 billion, Adobe estimates

Date:

July 7, 2025

Online spending is expected to surge to $23.8 billion across U.S. retailers during a 96-hour Amazon Prime Day event, according to an Adobe Analytics forecast.

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Online spending is expected to surge to $23.8 billion across U.S. retailers during a 96-hour Amazon Prime Day event, according to an Adobe Analytics forecast.

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